Areté was born from a vision to transform ideas into visual stories that inspire and connect. Founded by a team of passionate designers and digital creators, we believe every brand, no matter its size, carries a spark of greatness. Our mission is to ignite that spark through stunning logos, captivating brochures, vibrant flyers, bold posters, sleek business and complementary cards, and dynamic websites that leave lasting impressions.
The goal of this project was to create a set of elegant and impactful business cards for Proxima Nova, a fictional law firm inspired by the sleek, modern aesthetic of the Proxima Nova typeface. The objective was to design a professional, memorable, and visually refined business card that embodies the firm’s values of trust, sophistication, and excellence, while serving as a standout piece in my design portfolio.